Herbalife Launches New Heart Health Products; Ingredients Include Neptune Krill Oil and Plant Sterols

Herbalife Launches New Heart Health Products; Ingredients Include Neptune Krill Oil and Plant Sterols

LOS ANGELES, Oct 31, 2005 (BUSINESS WIRE) -- Herbalife Ltd. (NYSE:HLF) announces the launch of a comprehensive heart health product portfolio based on clinically-studied ingredients shown to support overall heart health.(a)

A key ingredient is Neptune Krill Oil (NKO(R)), harvested from krill, a tiny shrimp-like crustacean in the Antarctic, that contains a combination of Omega-3 fatty acids, phospholipids and antioxidants. A recent clinical study published in the "Alternative Medicine Review" (12/2004) found that NKO(R) helps support healthy cholesterol levels. Other heart-healthy ingredients in the line include plant sterols, which have been shown to reduce LDL and total cholesterol; Omega-3 fatty acids; and amino acids to boost the production of nitric oxide in the body.(a)

The line was developed to support all key areas of cardiovascular health for young and older adults - cholesterol and triglycerides, blood pressure, homocysteine levels and circulation.(a)
"Herbalife has battled obesity, a major cause of heart disease, for 25 years. Now we have extra ammunition with these new scientifically-advanced ingredients to target additional risk factors like cholesterol," said Herbalife Chief Executive Officer Michael O. Johnson. "The line was developed with Nobel Prize(R) winner Dr. Lou Ignarro, a member of our prestigious Scientific Advisory Board."

New products in the Herbalife Heart Health product line include:
Core Complex Pack: Targets four key indicators of heart health: cholesterol, triglycerides, homocysteine and oxidant stress. Daily packettes of six softgels include:
-- Plant sterols - found in soybeans, have been shown to reduce LDL and total cholesterol.(a)
-- Mixed tocopherols and quercetin to provide antioxidant protection which supports circulation and strengthens blood vessels.(a)
-- Alpha lipoic acid to assist in cellular energy production.(a)
-- B vitamins to help maintain healthy homocysteine levels already within the normal range.(a)
-- Benefits of Tri-Shield(TM) softgels with Neptune Krill Oil and Herbalifeline(R) fish oils.
Tri-Shield(TM) Softgels: A proprietary formula with 300 mg. of 100% pure NKO(R) that provides three significant groups of heart healthy compounds: high potency Omega-3 fatty acids, phospholipids and antioxidants.
-- Maintains cholesterol and triglyceride levels already within the normal range.(a)
-- Supports the heart muscle.(a)
-- Protects the cell membrane.(a)
In addition to the new Core Complex and Tri-Shield(TM), the heart health line includes
Niteworks(R) Powder Mix: Helps the body produce more nitric oxide, supporting energy, circulatory, and vascular health.(a)
-- Keeps blood vessels toned, flexible, and youthful for improved circulation.(a)
-- Enhances blood flow, supporting function of the heart, brain and other organs.(a)
-- Helps support healthy blood pressure levels already within a normal range.(a)
-- Supports energy levels.(a)
Herbalifeline(R) Softgels: Ensures an adequate intake of healthy EPA and DHA from Omega-3 fatty acids for cardiovascular and joint health.(b)
-- Maintains cholesterol and triglyceride levels already within the normal range.(a)
-- Contains clove, peppermint and thyme oils to minimize aftertaste and improve digestibility.
Mega Garlic Plus Tablets: A high-quality garlic supplement for cardiovascular health.(a) Each tablet contains the equivalent of one clove of garlic.
-- Helps support healthy circulation.(a)
-- Enteric-coated tablets release active ingredients after the tablet has passed through the stomach for full absorption.
-- Helps provide antioxidant protection the body needs.
All Herbalife products are available through a Herbalife independent distributor or by calling 1-888-4HERBAL.

(a) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

(1) R. Bunea M.D., K. El Farrah M.D. M.Sc., L. Deutsch M.D., "Evaluation of the effects of Neptune Krill Oil on the Clinical Course of Hyperlipidemia," Alternative Medicine Review, December 2004.

(b) Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. One daily serving of three Herbalifeline softgels provides over 1 gram of EPA and DHA omega-3 fatty acids. (See nutrition information for total fat, saturated fat, and cholesterol content.)

About Herbalife
Herbalife is a global network-marketing company that sells weight-management, nutritional supplement, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 60 countries through a network of more than one million independent distributors. The company celebrated its 25th anniversary in April with a worldwide distributor event in Atlanta, Georgia. Net sales for 2004 were $1.3 billion. More information can be found at www.herbalife.com.

NKO(R) is a registered trademark of Neptune Technologies & Bioressources, Inc.
The Nobel Prize(R) is a registered trademark of the Nobel Foundation.
(HLFP)

SOURCE: Herbalife Ltd.
For further press information, samples and photographs:Herbalife Ltd.George Fischer, 310-410-9600georgef@herbalife.com
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